Who kicked serious booty this year with their marketing to women campaigns? I'm happy to report I've seen more positive and effecitve marketing to women efforts this year than I have in the past. From TV commercials, to social media campaigns, to books about marketing to women - here are the folks I think deserve a shout-out in 2010.
Drum roll please......
Best Marketing to Women TV Commercial
This one is a tie. Both commercials hit the mark but for different reasons.
Michelle Wie Kia Soul
This is the first time, ever (and I do mean ever) that I've seen a car commercial that actually made me want to go out and buy the car. I've been preaching for years about the marketing to women opportunities at the LPGA. Kia tapped into the marketing power of Michelle Wie, who is not only attractive, she knocks the snot out of a golf ball.