Which Brands Are Connecting With Women?

Women at NBCU, NBC Universal’s female-targeted ad sales, marketing and research initiative, unveiled a new monthly brand index designed to be the most comprehensive marketplace measure of the 25 brands that are most important to women. 

So, which brands are women buzzing about?   And what can we learn from the report?  Here are the key takeaways....

Top 25 brands women are buzzing about for the month of August:

1) Wal-Mart 2) Target 3) Verizon 4) EBay 5) AT&T 6) Coca-Cola 7) Bank of America 8) Ford 9) Amazon.com 10) Pepsi 11) McDonalds 12) Sprint 13) Dell Computers 14) Hp 15) Dish Network 16) Comcast 17) Gap 18) Toyota 19) Sears 20) Netflix 21) Kohl’s 22) iPhone 23) Microsoft 24) Wells Fargo 25) Home Depot

Key takeaway #1

Seven different product categories are represented in the top 25, including technology, automotive and finance – areas traditionally thought of as male-dominated.   It's time to lose the stereotypes and get with the program.   If you are a company in one of these industries, get smart about talking to women.

Key takeaway #2

Brands that leveraged new media for promotions were some of the biggest movers from July to August. For example, Gap, which moved from #44 to #17 on the list, offered a discount/incentive for shoppers that checked in through Foursquare. Similarly, Pizza Hut, which moved from #73 to #60, also offered a Foursquare discount in August.

So for those of you with bosses asking if social media is really worth it?  The above numbers may give you some ammunition to fight for your social media campaigns.  Cause marketing campaigns did especially well

Key takeaway #3

Women talk about brands, and what their peers say has a huge impact on which brands they buy. 

Women at NBCU also released the findings of its Word of Mouth study conducted in partnership with Keller Faye. The report showed that women talk about brands incessantly -- about 92 times in the course of a week. Most significantly, 62% of women felt what they heard from others was credible and believable, and 51% said they would purchase something based on a conversation.

You can read the full press release about the women at NBCU brand power index here.

 

Comments

[Scrappinmichele]

It's great to see what were traditionally thought of as male-dominated industries up there. I hope to see more tech companies begin to realize that it's not just men who are using technology.

That 92 times/week doesn't surprise me either. I think I may do that in a day. I love to tell people what to buy. LOL!

[BooHoo]

So what is so interesting about women being interested in Wal-Mart and all the other super stores? Does that mean we have to be a superstore to sell to women? As a business owner your results didn't show me anything new. I hope the book is more interesting...

[moving company]

I can tell you that the moving companies are doing exactly that! but seriously now, i think the small brands are better than the big ones on the subject. More personal care and promotion opportunities.

[seo forums]

As i go through your post, which seems to be really excellent. This post is really very much beneficial for all the women for growth.