Use Handwriting to Increse Conversion

 

I've written before about how women respond to more informal fonts,  especially fonts that look like handwriting. 

A recent test by Which Test Won found that one version of a product demo increased conversion by 85%.     One of the features of the higher performing page was handwritten notes by the screen shots with a wonderul human voice.   Several of the contest respondents noted the handwriting.

This technique can be used for all your marketing materials - even your twitter pages. 

 

Notice how Thatrobguy uses what appears to be a handwritten note taped to the page on the left.  Notice how your eyes are naturally drawn to it.

 

Are you testing handwriting type font on your website and landing pages?  Have you seen an increase in conversion?

Check out more on how women can't resist handwriting fonts here. 

Comments

[Kelly Watson]

I've always been attracted to handwriting and handwritten fonts (OK, the GOOD handwritten fonts.) It just adds a touch of personality and warmth to design.

[custom essay writing]

Thanks for this!! I like it)