Effective Engaging About Us Pages

Who says About Us pages need to be boring?  Who says they need to be full of corporate speak and cliche filled drivel talking about "Providing cutting edge turnkey solutions for our clients" and "Friendly knowledgeable service" and "our mission is......."

Mideastyouth.com uses comics on their About Us page to communicate to a young audience who doesn't want to read lots of boring text. 

How else could you convey your story on your About Us page? 

On TheSoccerMomMyth.com, Michele and I tell use favorite quotes and videos to to help tell our story. 

MiddleSister Wines uses fun bios and life philosophy to spice up their About Us page.

Balsamiq keeps it short and sweet with some great photos and a few clear statements about who they are.  It also has a wonderful human sound to it.

This isn't an About Us Page, but I think this use of pictures and a whiteboard would be a fabulous way to share information on an About Us page.

What are your favorite About Us pages?   Share them with us!

Comments

[JanetEngel]

Excellent article! This is so often overlooked but so important!

[April Perry]

Holly, you are such a great resource...thank you!

[Carol]

Great article! However this part is ignored most of the time. Thanks for providing those links,I really appreciate it.

[Suzanne]

Thanks for the article and the links. I think its a good idea to make the about us pages more interesting because mostly people overlook these pages as they contain very boring information.

[Juergen Stäudtner]

Thanks, that ist a very good example of how easy it can be to improve a web page!

[Work From Home]

I always make it a point to check the "About Us" page of a site to check if who they are and what we can expect from them. So I think it's not that boring but some sites need some improvement :)

[Virtual Office]

That was descriptive. Thanks for showing how valuable "about us" page is. Honestly, I've been handling sites but never give importance on that page.

- Jill

[Markin Ambuh]

Excellent article. Thanks for the valuable links.

[Wayne tarken]

I've used cartoons a lot on my site for women leaders. We use series called "Jurdy". I think women actually respond better to humor. Men are more serious. On the downside, you can't keep the same cartoon up forever or it becomes a negative

[Web Designer Steve]

Some great ideas... I think for most of us an about page is a lazy biography we've added not expecting anyone to actually click the link.

[Mythic Tech]

Great post, I had never considered taking an approach outside of the norm for about us pages, but you have inspired me to try something new on the next page I design

Trevor Seabrook
Mythic Tech - Toronto Web Design
http://www.mythictech.ca

[Dale at Diamond's Edge]

I love this!
Thanks Again for the great info.

[Micah Castro]

Agreed! "about us" pages are not given the attention they deserve. Plus since you're usually not trying to rank for an about but SEO wise, you might as well make it interesting for your users.

[seo services]

Great post on About us pages, something that we need to make sure our seo company is using the correct format as well. Thanks for the post.

[freelance writing jobs]

We use series called "Jurdy". I think women actually respond better to humor. Men are more serious.interesting because mostly people overlook these pages as they contain very boring information.

[Logo Design]

Thanks, that ist a very good example of how easy it can be to improve a web page!