With all the attention on social media, a tried and true marketing workhorse has been somewhat ignored - email marketing.
But according to a new research study, email marketing is still a valuable marketing tool, especially if you're marketing to women.
M2W e-ssentials reports on a study that finds women are more likely to subscribe to email marketing messages.
Key findings of the research by ExactTarget include:
- Women are more likely than men to sign up for emails in order to obtain deals and promotions (67 percent compared to 57 percent).
- Millennials (consumers age 15 to 24) are twice as likely to subscribe to email (56 percent) in search of on-going deals as they are to search for deals on Facebook (28 percent).
- 88 percent of women indicate that promotions have motivated them to subscribe to email marketing messages, compared to 70 percent of men.
- 65 percent of women have subscribed to email marketing messages in return for a “free” product, compared to 44 percent of men.
So if you're marketing to women, make sure you're still taking advantage of the unique power of email to reach your female customers.