« Using Video to Sell Products to Women | Main | That's What Motivates You...Really? »

June 17, 2010


Logo Design

Pictures and images go a long way in creating an impact on the minds of the customers.As you have rightly pointed out, a woman's response is more visual driven.Thanks for the post and the examples.

Tiffany Jonas

Ha! Love the nurse photo and your accompanying commentary!

I think my favorite would have to be the photographed Rolodex card with "1-800-SUCCESS" emblazoned across it in red.


Hi, interesting topic and thanks for the example, it's obvious that it isn't real. And as you said, the women respond better with real images that expressing real emotions.

New Adidas Shoes

Oh MY Goodness-- these are priceless-- she is always sooo photogenic and I love all the expressions!

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

My Photo

My Other Accounts

Buy the Book: Selling Financial Services to Women