I am a huge fan of using online video, especially if you are marketing or selling to women.
Why is video especially important when marketing to women?
- People vs. text - Women can see body language, facial expressions, and other emotional details text can't convey.
- Scenarios vs. features - Women don't just care about features, they want to know what the features can do for them. Women look ahead to the multiple scenarios where they might use a product.
Here's an example from the Girlfriend Getaway promotion sponsored by Southern Chevy Dealers. It's a video from a woman demonstrating the Malibu docking station for her iPod. See how much more effective this video is (how much more of an emotional connection there is) than simply listing this as a feature on your website.
Online video is where it's at people. Add it to your websites and product pages and increase conversion.