Using Video to Sell Products to Women

 

 I am a huge fan of using online video, especially if you are marketing or selling to women. 

The fabulous folks at Invodo have proof positive that adding video increases conversion and SEO.    Take a look at their new video, promoting video - Video Fills the Shopping Cart Up.

Why is video especially important when marketing to women?

1. People vs. text - Women can see body language, facial expressions, and other emotional details text can't convey.
2. Scenarios vs. features - Women don't just care about features, they want to know what the features can do for them.  Women look ahead to the multiple scenarios where they might use a product. 

Here's an example from the Girlfriend Getaway promotion sponsored by Southern Chevy Dealers.    It's a video from a woman demonstrating the Malibu docking station for her iPod.  See how much more effective this video is (how much more of an emotional connection there is) than simply listing this as a feature on your website.

Online video is where it's at people.  Add it to your websites and product pages and increase conversion.

Comments

[web design]

You are absolutely right.Nothing can match up to an online video when it comes to drawing attention of potential customers.I am a women and i am someone who is driven by features.So i can clearly understand what you are trying to imply.

[Rob Wheeler]

Thanks for the information. You're right on... Video is it!
I have discovered that the four most damaging words that can be strung together is "I already knew that"

[roseector@gmail.com]

I think it's also because of how catchy online videos are. Most women are enticed by a video's design, script or music. That's because online video makers consider their audience's gender and age when creating an online video.