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May 03, 2010


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Well i totally agree with all that you have said here but sadly most companies mostly treat their customers and clients as targets.Some interesting observations you have made here.Look forward to more such posts from you.Thanks.


The information given regarding male vs female was a fun read. There are so many things that can make a difference.


The best research and science, and it is improving exponentially strongly suggest we are motivated by instantaneous, unconscious, reflexive and reactive brain triggers.

Conscious thought has little, if anything, to do with driving or directing behavior. At best out conscious thoughts and so called "will power" are post-play commentaries. Even those are usually ill informed.

Of course, that feels nonsensical and "wrong." As did the discovery that our earth was not the center of the universe. So too, our conscious "self" is not the center of our brain.

We post on this at: http://bizbrain.tumblr.com

Elicia Putnam

What you talk about here so true - and yet so hard for most advertising creative departments to grasp. It makes me crazy looking at the new Levi's campaign for women's jeans that has the headline "Not all asses were created equal." Right away, women are made to feel inferior with the subtext of "hey, get your ass in here so you can look good for the men in your life." How do we make the shift to making creative more authentically feminine? (At least for the products that are being sold to women.) And how do we do it in a way that doesn't feel like a "girl power" thing - but more like a genuine business proposition?

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This is a great article it shows every information or advice I needs for a basic but good as a professional marketing strategy.

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