So your brand has decided to team up with a charity, or perhaps you have your own cause marketing campaign.
When's the best time to ask someone to pull out the cash, checkbook or credit card?
The answer - when the cash, checkbook or credit card is already pulled out.
When someone is already spending money, adding on a donation is much easier than having to make a whole separate transaction.
Brooks Brothers - Make A Wish Example
Here's an example from Brooks Brothers. They teamed up for a campaign with the Make A Wish Foundation.