New research from the MPAA should officially put that last statement to rest.
Melissa Silverstein at Women & Hollywood breaks the news, Guess What? Women Buy More Movie Tickets Than Men.
This news should rock each and every executive in Hollywood more than the Bigelow Oscar win. Cause this is something they understand. This is money and women are delivering the money. Big time.
So I am officially holding a funeral for the term “women are not a film market.” I never want to hear it uttered again. I am going to keep these statistics next to my computer (or maybe make them my screensaver but that would mean removing my picture of Kathryn Bigelow holding two Oscars) because every time someone says that women don’t go to the movies I’m just going to throw the stats in their faces.
2009 was a banner year for the box office. Part of that success was due to female centric movies like New Moon and The Blindside.
Here's a breakdown of the stats:
- In 2009 there were 217 million moviegoers. The total admissions was 1.4 billion dollars.
- Women are 113 million of the moviegoers and bought 55% of the tickets.
- Men are 104 million of the moviegoers and 45% of the tickets.
Will this have any affect on Hollywood? If they care about making money, it darn well should.
Now go read the full article - Guess What? Women Buy More Movie Tickets Than Men.