Do you want to get women's attention? Do you want to build relationships with them? Do you want to win their trust?
If so, the single most important thing you can do is......listen to them.
Social media sites are amazing places for brands and companies to listen to their customers.
Here's an example from a recent Twitter exchange between a female consumer and Truvia:
Women notice when you not only listen, but let them know you heard them.
If you are a company or brand, one of the most powerful ways to use Social Media is as a listening tool. Let you customers know you hear them.