Be Her People - And His People Too

I recently wrote about a marketing to women approach called - why you need to be her people.    It focused on ways companies can be there to support women. 

Well guess what.  When you provide a great experience for women, you often also provide a great experience for men.   FedEx Office is targeting small business owners and does a great job of "being her/his people" in their latest commercial.

Check it out here.

Comments

[Eric]

Great spot. Works for the psychographic *and* is true to perceived brand values.

[buy dsi r4]

Hello
I have just checked that link which you have given and its really good.I have just seen that latest commercial video of FedEx Office.Thank you very much..