This afternoon I saw Martha Stewart on CNBC, along with her two dogs Francesca and Sparkey, promoting her new partnership with Petsmart.
Next to the financial industry and the auto industry, I believe the pet industry has the most potential to reach out to and truly tap into the power of women consumers.
I was reminded of this when looking at the Whiner & Diner website promoting eco-friendly pet accessories.
Everything in her home is a home decor item - everything.
Whiner & Diner features pet accessories made out of wine crates. I was instantly captivated by their elevated dog feeders made of authentic wooden wine crates.
My pooches eat out of pink plastic bowls. Frankly, it's embarrassing. (especially for my male Boston Terrier). Why is this a problem? Because everything in my house is a home accessory item that says something about my style and taste (or lack thereof). This goes for the dog bowls on my kitchen floor.
Imagine how much hipper, trendy, and stylish my kitchen would look with dog bowls encased in an authentic wine crate? How much more personality it would have!
Pet accessories that double as home fashion accessories. Brilliant. Which is one of the reasons I suspect Martha Stewart is getting into the industry in a big way.
Remember, everything in her home is a home decor item - whether it's her cookware, vacuum cleaner, diswhasher, electric toothbrush, teapot, or pet bowls. Design and style matter.
Does she use your product in her home? How can you make it more stylish?
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