What are the most important elements in advertisements targeting women? Quite often - the images.
So what images do women respond to?
I asked Sally Bjornsen that question. Sally runs Sally Bjornsen Represents where she represents a select group of photographers. Ad agencies hire these photographers to do photo-shoots for their clients. I wanted to talk to Sally for two reasons:
- She has an extensive advertising background working for companies like Nike and Nordstrom as well as running her own women-focused ad agency.
- With her current business, she sees firsthand what types of images agencies are looking for today.
Sally has seen some trends as to what types of images are connecting with consumers, especially female consumers.