One of the great things about marketing to women is their natural tendency to spread word of mouth.
Here's a specific example of an element you can add to your website to help women spread the word about your fabulous products.
Revival Soy lets customers send free samples to their friends
Revival Soy is getting a lot of value out of their order confirmation page. They use this page as an opportunity to ask customers to send free samples to their friends.
Customers are encouraged to enter their friends' names and email addresses so Revival Soy can send them a coupon for a free sample.
What Revival Soy does right
- They use benefit oriented copy. The verbiage states "MAKE GOOD HEALTH CONTAGIOUS by sending a FREE sample of Revival Soy."
- They make it very clear that the offer includes free shipping and no obligation.
What Revival Soy could improve
- It's not clear exactly how their friends' email addresses will be used in the future. Adding verbiage that states that Revival Soy respects their friends' privacy with a link to exactly how the addresses will be used would help address her concerns about coughing up her friends' personal information.
Overall, great job of providing tools to help your women customers spread word of mouth.