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June 25, 2009

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Jeff

Hey, Holly,

Great post, but what do you make of programs like Amazon Prime?

I know that I'll often check to see whether Amazon Prime covers a product before ordering it from another site, just because I want my free 2-day shipping.

Since LindiSkin sells consumable products, do you think they might do better with some kind of free-shipping for auto-shipped orders type thing, where signing up for 6 months of product to be shipped and billed on a monthly basis would give you free 2-day shipping or something?

What are your thoughts on that?

- Jeff

Holly Buchanan

Great points Jeff.

I think Amazon Prime is brilliant. People simply love getting stuff right away. And, as in your case, it drives customers to buy from Amazon vs. somewhere else.

For Lindiskin - yes, I think adding free shipping to auto-shipped orders is a terrfiic idea, especially expedited shipping.

Great thinking as usual Jeff.

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It's always a pleasure to read your posts.like many women,i too believe that one should order something substantial online.Thanks for the post.

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By making the free shipping offer good for orders over $55, there's a good likelihood that she will buy more than usual in order to get the free shipping.

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Free shipping can make the difference between a sale and no sale.

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Very interesting article, you raise a lot of good points.

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