When I review websites or social network sites, one of the first things I look at is the copy, the language, the voice of the site.
If you're going to have a female friendly website, you need to have a female friendly communication style.
Here's an example.
At Fabulously40.com, a social networking site for women in their 40s and up, I was immediately struck by their female friendly communication style.
For example - on Facebook - a friend request is "(username) has added you as a friend." You then confirm or deny that request.
on Fabulously40.com - the friend request is "(username) has requested your friendship."
Can you feel the difference? I sure could.
Facebook positions it as - someone has taken an action - accept or reject that action.
Fabulously40.com positions it as - someone would like to take an action.
Facebook calls it a friend request.
Fabulously40.com calls it a request for your friendship. Friendship is actually a much stronger, more emotional word than friend - very female friendly communication style.
Just to be clear, I'm not saying what Facebook is doing is wrong. I think they are appealing to a broader audience with a less intimate feel, so I believe they are taking the correct approach.
But for a female specific audience and a more intimate experience - I think Fabulously40.com has taken just the right tone and verbiage to convey the personality of the site and speak to their audience.
Does your website have a female friendly communication style?
I am just undertaking some marketing for womans products and had no idea there was such a big difference in how to sell to this market. This is really valuable information, thankyou very much...
http://www.BuyClothesOnline.yolasite.com
Posted by: Dylan | October 11, 2010 at 07:02 PM