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Who is today's mom? Marketers everywhere want to connect with her. But how do they create messages that are truly relevant? How do they go beyond stereotypes to gain a better understanding of who she really is and why she really buys?
I attempt to answer those questions in my article Who Is Today's Mom and How Do You Market To Her in Suite101.com.
I also talked with Suite101.com's Marketing/PR feature writer Patricia Faulhaber. Read our interview about writing The Soccer Mom Myth.
Posted at 12:43 PM in Shameless Promotion | Permalink
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Today's mothers are learners, educators, and researchers. More women under and over 40 are furthering their education. The percentage of women who desire to earn a doctorate degree while caring for their children, spouses, in-laws, and professional careers is also increasing.
Dr. Brenda Nelson-Porter |
April 26, 2009 at 07:59 PM
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Holly Buchanan: Selling Financial Services to Women
The Soccer Mom Myth: by Michele Miller and Holly Buchanan