This article about online wine tastings caught my attention. I'm always interested in how the online environment can find new ways to replicate offline shopping experiences.
Yeah, yeah, yeah.....I'm also always interested in wine. I love trying new wines and finding new favorites.
In the article, wineries are reaching out and doing online tastings with critics. But there's an idea here for doing virtual wine tastings with customers as well.
Why not have a weekly featured white and red wine. Your customers can purchase them whenever they are near your store, or order them online. (depending on which state you live in). Then, once a week, pick an evening, and do an online tasting of the wines with experts at the store. Folks can do the in-store tasting, OR can open the bottles they bought previously and join in the tasting/education from their own home via a live webinar.
Take Grgich Hills (LOVE them). Let's say they wanted to do a weekly or even monthly wine tasting webinar. They could do an email to all their customers, and promote the event on their website. They might even offer a special on the two featured wines.
I can pre-purchase the wine, and have it open and ready to go when the wine tasting webinar starts. I can hear from experts right there at the vineyard as they talk about the wines. AND, thanks to cool technology some of the webinar companies now offer - I can type in my comments about the wine and see comments of the other virtual participants. I can use the Q&A feature to ask the experts questions.
And I can do all of this in my PJ's in my own dining room.
Right now women are more time starved than ever. If she's a mom, it can be even harder for her to get out since it involves the extra cost/hassle of finding child care.
Always be looking for ways you can replicate the offline shopping experience online. With the new technology available today, possibilities are everywhere.