Using The Power of Video to Connect with Women

I'm a long time fan of using video online to communicate and connect with women. 

Marti Barletta recently tweeted about a video by Queen Rania of Jordan.  She is using video to reach out to people around the world.

Video is especially powerful because it allows a personal connection that sometimes plain text cannot provide. 

How community sites are using video

Myworkbutterfly.com is a community site for mothers returning to the work force.  They have found that their community members enjoy engaging with video interviews of other celebrity and high profile moms struggling with the same issues they are.

Terry Starr and Bradi Nathan, Co-Founders of MyWorkButterfly.com set out to bring to life the journeys of a diversified group of Celebrity Moms and Corporate executive moms who share their “work/life” stories.  Butterfly utilizes reality-based, 3 minute; 5-part series webisodes to ensure its members are fully engaged, inspired and mentored.

In turn, these videos aid in building awareness and driving traffic to MyWorkButterfly.com. Along with the Butterfly site, all videos are housed on YouTube!, with links on Twitter and Facebook to name a few.

It's a smart, powerful strategy.  The analytics show women are engaging with videos from moms like Kathie Lee Gifford and Z100's Danielle Monaro.

If you have an online presence and you are targeting women, make sure video is a part of your strategy. 

Here are some more examples of how companies are using video to reach women online.

Comments

[Rosaria]

I can’t agree more. Here’a an entertaining YouTube that speaks to The Power of Online Video.

http://www.youtube.com/watch?v=856BZNQLpU4

[Rose Ector]

Yes, going for online videos to reach people can certainly go a long way, when it comes to promotions. Through video posted online, people can be somehow influenced to support a certain cause, product, or service.

[Vaiee]

I know these woman well but emphathize with anynoe who has 6 children. As a working mother of two I'm sure the fairytale image of being a mother wore off on pampered mom around kid 4. Having watched these women in action I'm also positive she has no idea how her having help translates into white class priviledge. Damn it she's entitled! Of course, a lot of this article is tongue-in-cheek and some of it is plain true. My children are a part of this world and the private school world she speaks of drives us middle class parents crazy with their expectations of what our children should have with regards to outside academic and parent support. When the end of the school year arrives you can't wait to escape because you're exhaused with trying to keep up with the school's expections not to mention as they matriculate through the system you actually gauge a good year on what is the least amount of days you had to step through the school's door. This is a resounding comment made not only by the rich white parents but the not so rich parents of color. I don't have the money or support system this woman has but I find myself piecing together tutors, homework helpers and babysitters for my kids and for me. We come from totally different worlds I get what she is saying and I feel her pain even if it is written tongue-and-cheek and from a woman of privilege. The difference is I can't wait to see my children after work and I fantasize about being there for them night and day.