I really believe that one of the most powerful tools marketers can use to engage women online is video. Now, previous stats have pointed to the fact that women engage with online video less than men do.
But those numbers are changing. Certainly younger women are consuming video online at the same pace as their male counterparts. But I suspect women of all ages will hop on board as they become more familiar with the technology and have more access to faster broadband connections.
Here are some examples of how you can use online video to help you market better to women.
Igigi.com uses video to display their plus-size clothing. The video includes multiple views, front and back of a model wearing the outfit.
Naturallycurly.com uses video on their About Us page to give you a much more real/intimate connection with the company's two founders. Hearing from them in person, speaking from their heart is a fantastic way to make a real connection with the audience.
At Thesoccermommyth.com, Michele Miller and I use video to promote book sales. We also give perspective clients a chance to get to know us better and see what our speaking styles are like (for those interested in hiring us to do presentations). Also, anyone hoping to learn Michele's arrest record will be duly rewarded.
Yes, women still want to communicate in writing and words, but video, used strategically, can provide persuasive ways to engage your female customers.