Marketing to Women Online

Flip It - Girls Fight Back Against Bad Ads

Poor Heidi.

For months I've been squirming like a 3-year-old...

"Can I talk about it yet?"

"Can I talk about it yet?"

"Can I talk about it yet?"

She finally gave me the OK.    What have I been so anxious to spread the word about?  "Flip It."   Flip It is a series of videos where girls talk about specific ads and why they don't relate to those ads.   Ad Age is even talking about it.

Flip It is the brain child of Heidi Dangelmaier and the team at 3iying.  I've been really intrigued by 3iying and some of their innovative approaches to marketing to girls 15-25.  So how did Flip It come about?

Going Green - Can Little Old Me Really Make A Difference?

I'm all for the whole "green" movement.  I love nature and the environment.  I love supporting companies who really care about these things.  I love everything the whole movement stands for.   

But at the end of the day - (in my case likely a 12-hour work day) can I, one lone person, really have any effect?   I have zero spare time.  The name of my game is - "make it convenient" more than it is "make it green."  I care, really I do.  But Is there really anything one person can do?  I'd like to help....but.....

The greatest challenge to the green movement isn't that people don't care.  It's inertia.  People have other priorities.  So what can you do?  Tie in "being green" with things that ARE a priority for people.

That's why I love the Big Green Purse website.  They make this stuff real on a personal level.  Do moms care about buying toys that are NOT made in China?  Oh yeah.  Do women care about lipstick that has unsafe products in it?   You bet.   

Want to get people to take action?  Talk about something specific that's a priority for them.

Want to get companies involved?  Check out Mary Hunt's post about what Wal Mart is doing to get not only their company, but their employees involved.

Here's the kicker - companies that create more green or "sustainable products" are more successful than other companies.   

Can I save the earth?  Probably not.  Can I buy a different tube of lipstick?  THAT I can handle.

How Women In the Workplace Buy

Deloitte and Touche is training their people on how to treat female clients.   They have arrived at the conclusion that female clients may have different needs than male clients.

So what are they doing to try to reach out to their female clients?   Find out in this Grokdotcom post.