How Women In the Workplace Buy

Deloitte and Touche is training their people on how to treat female clients.   They have arrived at the conclusion that female clients may have different needs than male clients.

So what are they doing to try to reach out to their female clients?   Find out in this Grokdotcom post. 

Comments

[Robert Lloyd]

I've never treated my customers and different because of their gender, now I'm wondering whether I should change!

I use James Brausch's blog for tips to help me run my business, never thought of this one though!

Thanks

[Toby]

Holly - great post on Grok. I assume you know about the Deloitte WIN blog that supports its women's initiative. - http://tinyurl.com/yt9lfx