JC Penney - Do You Like This Ad?
This TV ad from JC Penney showed up as the number two favorite in IAG's Top 10 Most-Liked New TV Ads.
I haven't found a whole lot of advertising aimed at teen-aged girls to be effective. (more big news on that coming soon) But this ad made it on to my radar screen as having potential.
I'm a little older than the girls they are targeting, but I'm curious - what do you think? Thumbs up or thumbs down?
I do like it. But I don't know that it would be effective in branding JCP for me. I don't think I'd remember who or what it was an ad for. But I do think it has a bit of a universal appeal. We were all embarrassed in grade school over something similar and aaaaahh - that all-encompassing dread it caused! We seem to remember significant emotional "events" (such as the way this could have ended). The happy ending, makes me sigh with relief & smiiiillllleee.
Posted by: ChristinaLynn | August 16, 2007 at 02:43 PM
It was cute. I don't have a clear feeling one way or the other for it. I think...I'd rather ask my granddaughter, who is of the age that's being targeted. Her opinion (and, maybe, her Mom's opinion) would matter more than mine. I'll let you know.
Posted by: Yvonne DiVita | August 16, 2007 at 03:44 PM
The ad's great, it's the name of the company that doesn't say 'children' to me. I am not American, and I don't know much about J C Penney other than it's a very successful, long established US retailer.
But the name says 'financial services' rather than great products to me.
Posted by: Sue Alouche | August 21, 2007 at 04:23 PM
Isn't this a little bit too sexualized for kids this age... these kids look ten years old...what's with the "Do me" looks they give each other?????
Posted by: Richard | August 27, 2007 at 12:39 AM
Ok... daughter and granddaughter watched the ad and liked it a lot. Both found it humorous and inviting. They got a good feeling for JC Penney from it.
Posted by: Yvonne DiVita | September 03, 2007 at 11:17 AM
I love this ad. I stop to watch it whenever it comes on. Obviously, it's exaggerated, but I disagree with anyone who thought it was too far-fetched. I had a "boyfriend" in second grade ... my friends had crushes on each other ... they were extremely short-lived, but real to us.
Posted by: Esther | September 14, 2007 at 01:50 PM
The JC penney ad is very good, I like it. I can see why they chose it because it has a viral marketing effect.
-Anne
http://www.squidoo.com/jcpenneycoupons
Posted by: Anne | January 22, 2008 at 02:40 PM
Was this really targeting kids? Or was it targeting adults, and just happens to have kids as characters in the video? It seemed to me like the latter, although I certainly can't tell for sure what they are trying to sell or to whom.
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