If you know moms, you know the number one rule with moms:
#1 Rule: "Don't mess with my kids."
To say Mattel has a huge problem on its hands with their recent product recalls would be an understatement. But I believe the true measure of a company is how they handle a crisis. Mattel went the tried and true way of the "personal message from the CEO."
But from the response I've gotten on my Grokdotcom post, the "personal CEO message" may actually have done more harm than good.
Watch the video and judge for yourself. And be sure to read the comments.