When was the last time you saw a car commercial and actually paid attention to it? And, if it got your attention, did it make you want to drive that car?
This is a question that came up when I was discussing Volkswagen's TV commercial with the unexpected accident (click films). Jeffrey asked me if "safety" was a women's thing. When it comes to cars, I believe it is. Women are often the ones driving precious cargo (kids, dogs) so I believe they are very safety conscious.
But how did Volkswagen do with their accident commercial? Is it effective? Does it make you want to buy a Volkswagen?
Jeff Sexton has an insightful look into why he feels the commercial does NOT work, but even better, he has suggestions for how it could be altered to be more effective.