Tell me, really, I want to know. Why do so many advertising creative types equate adolescent humor with being creative?
Everyone out there wants to be "edgy". Ok - so they try to shock you to get your attention. Or they make a boob joke and think they're creative geniuses.
Hey, I'm all for humor in ads. But I see more and more advertiser pushing the line to try to get attention by being "cutting edge". That usually means more sex, more adolescent humor, or other techniques designed to "get attention".
These techniques do work. They get attention. But do they sell products?