So, you've finally done it. You've started your own business. You've found something you're really passionate about. You know it's a good product/service.
So now that you have a business, you know an important first step is to create a website. You contact good people, throw down some cash, and voila - you've got a good lookin' website.
There's just one problem. You're not getting any results from it.
I know. I've heard from all sorts of women (and men) who are just as frustrated as you are. So in a series of posts, I'm going to look at some of the most common problems when creating a website targeting women (since most of you ARE targeting women), and how to fix those problems.
Jean Johnson at All Moms Go To Heaven has bravely volunteered to be our case study. Her site has many of the most common problems I see, so it's the perfect example to work with.
Websites for Women - Common Mistakes - Part 1 - The Home page
All Mom's Go To Heaven suffers from an ineffective home page. Visitors see nothing but images and very little copy. (see example to left as the actual page may have changed by the time you view this) Your home page must do two things.......