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January 24, 2007

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Mary Schmidt

Holly,

And perception is reality. I think Amstel tastes better, so it does.

Miller Lite -ewww, yewwww..That's that low-class, sexist burpin' man swill. (That said, I enjoy the Man Law commercials - a nice flip on the image...but...)

Rick Green

Beer marketing is big on perception and low on reality, which is why I believe lite beer is so popular -- see http://madconomist.com/15-most-common-myths-and-misconceptions-about-beer.

Personally, I think the macho / girlie beer divide is a load of bollocks. It stems from sexist macro beer marketing. Real men drink lambic! Those who drink lite beer don't like the taste of beer, they just like to pee a lot. How macho is that?

Women who aren't regular beer drinkers typically want to avoid bitter and dark beers because of the myths they hold (see above). I've found they get past much of that once they explore beer further, e.g. if you like chocolate, you'll like stout.

I see a "non-partisan" middleground for beer marketing revolving around craft beer and cuisine. Imagine a social setting where males and females are enjoying each other's company in a fine dining setting where the beer is being sipped and accompanied by good food. That ought to appeal to both sexes.

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