Ever have one of those "aha!" moments? Mine usually come at 3:08 am. No kidding - there is about a 7 minute window but it's almost always between 3:05 and 3:12 am. Must be something going on with my biorhythm.
What was my "aha" moment? I've seen this commercial about a dozen times - the diamond anniversary pendant commercial. You know the one - the guy gets up in the middle of the night and puts a beautiful 3 diamond pendant necklace on his sleeping wife.
I really like the guy in that commercial, but I couldn't figure out exactly why - until 3:08 this morning. Was it the beautiful diamonds he gave to his wife? Was it the cute way he put the necklace around her neck? Was it his amazing sense of romance? No - it was because he shut the window.
Right after he gets out of bed, he shuts the window. It was obviously cold outside, and had probably gotten cold in the room - and he didn't want his wife to be cold. That's what sold me on this guy. It was extremely subliminal - but it worked. (probably because it was so subtle)
What happened at 3:08 am this morning is - my synapses fired and I connected the commercial with an article Bryan Eisenberg sent me about character development. That article is a must read for any marketer who wants to truly connect with their audience.
Here's why it's so powerful...