It matters in life, but it also matters in marketing. Humor is a very powerful tool in marketing. When done right - it is engaging and influential. When done wrong - it can not only fail to engage, it maybe even have the opposite effect, causing your perspective customer to disengage with your message.
Humor in advertising appeals to both sexes, but it is especially powerful with women.
Marketers looking to target women might try putting more humor in their ads.
So say preliminary findings in a yearlong study prepared by Oxygen Media and Grey Global Group's MediaCom. The study focuses on women and humor. Initial findings were released today.
The article talks about the different types of humor women respond to.
Want a first hand look at what women find funny? Go check out Kiki Melendez and her Hot Tamales Live show November 30th - December 2nd in NYC.
I saw the show earlier this year and it is snort out your drink funny. But what was most interesting is - I noticed that some of the humor that had the women howling seemed to miss the mark with some of the men. Why was that? Here are some ideas...