I haven't quite been able to place my finger on why I don't enjoy women's magazines. But while doing some post-Thanksgiving "I'm too fat to move or my pants button will explode and blind my Boston Terrier) web surfing, I ran across a really interesting blog Feminine Genius with an interesting take on women's magazines:
While one page extols the freedoms available to the over-50 woman, the other lists all the tried and true beauty products that are absolutely necessary for aging skin. All that new free time seems to be absorbed in applying various creams to our faces and necks.
When I close the magazine, instead of feeling empowered, I feel diminished
Wow - I feel diminished. Maybe that's why I don't like reading women's magazines. And this woman echos the sentiments of many baby boomers - perhaps one of the most powerful yet misunderstood demographics out there.
I also prefer to turn to the Internet for my reading/education/entertainment. Give me a bunch of fascinating blog posts over Vogue any day. I like having control over my content. My time is too precious to waste on articles that hold no interest for me.
Marketers - take note -if you want to reach women - you must have a strong Internet presence. Sure, many of your customers are still reading Cosmopolitan, but there are a large number of educated, affluent women who are walking right past the new stands to their laptops. Thanks to search engines and bookmarked websites and RSS feeds - she's creating her own online magazine filled with material she wants to see. Will you be a part of her magazine?