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November 13, 2005

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Mary Schmidt

I can relate (and I have cats...never thought of that one!)

I begin to twitch when people start out by saying they need to "do some marketing" or "get branded." Often, what they're talking about is coming up with slick brochures full of words like solutions...or a web site crammed full of flash (and very little substance.) This when, in reality what they really need is a: An overall business strategy; b. Definition and differentation - why should anybody care? Then, and only then should they get to tactics such as web sites.

Some other day we can talk about the "art and science of URLs" and the client CEO who insists on rewriting copy to include all the meaningless marketing hoo-ha and/or techspeak.

juliet Austin

I find that they best way to get my clients to discover and use the language of their clients is to get them to pay attntion to what their clients say to them when they first contact them. It sometimes takes a while for them to pull the language from their memory, but once they do and start seeing the patterns that emerge, they usually start to understand why using their client's language is important.

juliet Austin

I find that they best way to get my clients to discover and use the language of their clients is to get them to pay attntion to what their clients say to them when they first contact them. It sometimes takes a while for them to pull the language from their memory, but once they do and start seeing the patterns that emerge, they usually start to understand why using their client's language is important.

michael jones

I completely agree with that post. I think that search optimization is something really imporatant and we have to upgrade it.

SEO Philippines


Great post that I intend to implement. I'm one of those that has trouble seeing the full potential of this awesome post.


-mj-

SEO Melbourne

I can relate to this too. Sometimes you have to try bring the brand manager down to a level the client can also understand. No use sprouting out jargon that no one gets....

Salvador

I do not know whether it's just me or if everybody else experiencing problems with your blog. It looks like some of the written text within your posts are running off the screen. Can someone else please provide feedback and let me know if this is happening to them too? This might be a problem with my browser because I've had this happen before.
Many thanks

Jamie Viggiano

An effective method to apply in marketing is thinking like a customer. Yes, brand managers think differently when it comes to selling their brand. But looking through a customer's point of view can greatly help. As for selecting keywords, speaking your customers' language works well, indeed. Back your keywords with concrete market research, and everything can flow smoothly.

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