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August 18, 2005

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» Meet Jill, Best Buy's Friendly Human Shopbot/Profiler from Technology & Marketing Law Blog
I'm a little surprised this article hasn't generated more discussion. Last week, the Washington Post ran an article about Best... [Read More]

Comments

Judd

"Do you think all women can fit into one persona?"
You hit the nail on the head. As a recently reformed Buzz, now a Ray I have to say that fact stuck out right from the start. I guess anyone not fitting a stereotype has to fend for themselves while the stereotypical ones get special treatment.

Mike

They don't group everyone into the one group, the groups they named are the profitable ones that they target. If you don't fall into a group they aren't going to ignore you, they just won't target you.

Suz

There are more female personas such as Carrie which is very high tech, to Maria which is married to Ray, theres also a persona to Jill. So each male has a female counterpart.

Joanie Fagan

I produce a nationally touring standup comedy show called 3 Blonde Moms, and our demogrpahic buys our tickets in bulk. We talk about all of this that you write about,we are in a secret society, or so it seems at times, and we are shoppers of the world. We research products, use word of mouth to purchase wisely, thank you for all of this information and validation!

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I think it is true what you say on this site, in fact in the university recently a study on this and it is very true, thanks for the info!

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I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Thank you,
Paige

Small Business

Great article! I do think that women have insights on gadgets and technology! I think women do more research before buying something as to men are more splurge when they see something they like.

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I recently came across your post and have been reading along. I thought I would leave my first comment. I don't know what to say except that it caught my interest and you've provided informative points. I will visit this blog often. Thank you.

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They don't group everyone into the one group, the groups they named are the profitable ones that they target. If you don't fall into a group they aren't going to ignore you, they just won't target you.

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cool! interesting post! The latin word derived from the Etruscan word "phersu", with the same meaning, and its meaning in the latter Roman period changed to indicate a "character" of a theatrical performance.

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H, as sick as it sounds I completely agree. It is about time an american car company gets their "box." The styling of this is no worse than any others, and in some cases it appears better.

I hope designers kept what I feel to be one of the best features of these type of vehicles (Xb, Fit, Cube), that being the entrance height of the vehicle. I think that is one of the biggest reasons older folks like them, they don't sit low and the seating position is upright.

What worries me about this vehicle is that under the GMC label, it is likely to be priced higher than others. But hopefully there would be a little badge engineering, with some style modifications...

Dave

Your brief comments on the musical selections for Jill left me amused and frustrated in equal portions. Way back in '99, I did a little empirical research paper about musical selection in the retail environment. I found that very few retailers actually 'knew' their clientele. A&F and Lane Bryant were on the top of my list; these cats really got it and nailed the perfect soundtracks for the ultimate shopping experience. While I have noticed in the past 10+ years, services like XM have somewhat improved musical selections so that they were more appropriate for the customers actually shopping, I am still completely baffled by some musical choices. Despite the best efforts of marketing teams to create something like a typical persona, music is one of many soft areas that go understudied and therefore misunderstood. Most people are not conscious of music selection while shopping (other than volume), but deep within, "Jill" may feel ill at ease hearing "You've Got a Friend". Tsk. Jill might run away screaming, if it weren't for the nice people in pastel.

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Being in charge of the marketing of electronic stores is much harder than any other store, you have so many phases in the road for a great sale - from making the potential buyers to need or want stuff like you sell, throughout make them come to your store and until make them buy something..so many problems in the way.

angie

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Thank you,
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angie

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog
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TysonDalokohs

So how do they determine the persona of a specific product or an entire product line? What would be the persona of a service like copper repipe? Is it a man? Concerned housewife? Who makes these decisions?
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Thomas J. Couzens

Marketing to Women is the "Now" and will continue to grow in the future. Men need to understand the "hint" language that women have. With the rise in the economy due to women, they will continue to earn more and influence more decisions.

Thomas.

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Not a big fan of the subject but a good read none the less.

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