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July 27, 2005

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Michele Miller

You read my mind, Holly - caught Brand Autopsy's post just before stepping on a plane to CA this afternoon. My first take was "Great!" then was surprised to see that the marketing heads are still narrow-minded enough to think that one persona is enough.

Looks like we have to wake them up a bit, eh? :-) More from me on this via email tonight, after meetings here in Thousand Oaks.

I'm loving your blog - great stuff!

Dan Gordon

But clearly, Ann Taylor isn't doing too badly. The one persona thing is working for them. Sometimes focusing small means winning big, rather then potentially sending a mixed message to their audience on who they cater for.

Marketing isn't about including everyone all the time, its about carving out a niche. The other "personas" you talk about can go find stores that cater just for them, thats the beauty of the market we find ourselves in today as consumers.

Mike

Do you have an RSS feed for your blog?

Spike Jones

Great post, Holly. You're right, it's a step in the right direction, but they need to be careful that they don't take a brief success and try to make it all things to all people. I don't understand this growing trend in many industries that has marketers thinking, "We did great in that narrow sliver of the market, so let's take that idea, flatten it out and try to appeal to the masses. Boy howdy, we'll all be rich!"

So sad.

It'll be interesting to see what happens to Ann.

Keep up the great writing.

Mary Schmidt

Well, as you note it's a step in the right direction. But, I've got a sneaking suspicion that this is so much marketing hoo-ha. The reality will be more nice, but nothing special clothes. And, I say that as an Ann Taylor customer...but I also shop at Target - and get basics such as the little tops for much, much cheaper (and same quality) at Tarzhee.

Annie

Glad to have found your site. I'm a former marketer - I stay at home with my two kids, I'm 35 and I shop at Ann Taylor Loft hee hee! I love it when I fit a target demographic so well ;)

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Fatimata

I actually love auto raincg, both Indy and NASCAR, and I ain't afraid to admit it. I've been a Danica fan since her heart-stopping performance at the Indy 500 in 2005. So I'm thrilled that she's got her first victory, and I look forward to more hopefully including the big race next month (though I'll be backpacking in the Smokies so I'll miss it on TV).

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Doda

Taylor,Your smile is so infectious in the it gets betetr video, but it's missing in the headshots! Don't let those silly NYC photographers hide your light.Keep smiling,Jeremy

Dewi

Bone chilling idened no wonder you're waking up with freaky dreams at night Robin! All of this floating in your head! In one accord with the others, thank you for being brave enough to make this public. I've never thought of progressives as misogynistic, rather I lump them all together as misanthropic. I think that, because they hold so little regard for God given, and God sustained life, they can easily look at a woman, as they would a pack mule. They look at babies the same way and stupid people and so on.So yes, it's a hate for women, stemming from a general hatred for all mankind. A woman such as Stanley Ann, and so many of the progressive women that are trapped in the movement, are easily persuaded into degradation. Feeling as though they are of some use some importance of any kind, is better than feeling like a mass of cells, taking up space and air. In other words, the woman feels as though she means something by giving her body to a pervert, for a cause , because it gives her life meaning this is powerful because she has been told that she is of no importance, her entire life. This is why I've maintained that a women's right to choose an abortion is an oxymoron. She rarely makes the choice without the influence of another. That other person, 99% of the time, is the father of the unborn child. How many women, and little girls, have sat in an abortion clinic staring at the threatening eyes of the man or boy who is the father of her child? The threats may not be physical, but they're there. Or how many women have made that mythical choice because they're afraid of the child holding them back? Fear decides the choice, the women obeys the fear. Perfect love drives out all fear. and God is love. (both from 1John 4)Prayer, and sharing the Gospel is what will change hearts. I ask God to make me and my brothers and sisters in Christ, more committed to both, so as to see real Hope and Change for this nation.Peace and blessings,Rip

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