When women aren't happy with your product or service – many times we don’t say anything. We simply never come back.
How many times have you gone to a hairdresser – asked for a trim and gotten half your hair cut off, a perm and a style that doesn’t look anything like the fashion magazine cut out you brought in.
Do you complain? Ask to see the manger? NO – you thank the Italian hairdresser, tip him handsomely, and run home to try to shampoo and fix your hair.
Then, when you see your hairdresser in the grocery store, you hide behind the Pirate's Booty display so you want have to answer his questions about why he hasn’t seen you lately.
Women aren't very comfortable with confrontation. Just because you don’t get complaints about your bad website – don’t assume everything’s fine. Mine your data and see if you have a high abandonment rate on your web pages. See if the number of returning visitors and repeat purchases is not as high as it should be. She’s doing the walking with her mouse.