Holly Buchanan

Holly Buchanan is the Senior VP of Client Services at Future Now Inc., a leader in website conversion and persuasion architecture.

I began my career in the radio industry as a copywriter and creative director. It was the perfect training ground for the work I do today. I worked with over a thousand clients. (that's right - averaged over one hundred every year) We had 5 radio stations with formats ranging from adult contemporary, to country, to alternative rock. A typical day included meetings with clients as varied as high end jewelers and strip clubs. But I got a hands on view of what copy spoke to those different audiences, what worked and what didn't.

From radio copywriting I moved on to copywriting for advertising agencies creating TV, print, direct mail and online ads.

That's when I hooked up with the now world famous best-selling authors Bryan and Jeffrey Eisenberg at Future Now. I've been with them for 4 years working with clients to create websites that convert visitors into customers. Our patent pending Persuasion Architecture process is a persona-based business model that maps the customer's buying process to your selling process. The focus is on persuading your visitors to take action. Find out more at www.futurenowinc.com.

I split my time between Richmond, Va, our offices in Brooklyn, NY, and a charming old whaling village on Long Island. I am often accompanied by my four-legged assistants, Boris and Natasha, who can sometimes be heard voicing their opinions on conference calls.

You can reach me at buchanan.holly@gmail.com