Holly Buchanan

Holly Buchanan is the co-author of The Soccer Mom Myth - Today's Female Consumer, Who She Really Is, Why She Really Buys.

Holly's specialty is marketing to women online.

See Holly Buchanan's list of marketing to women services at http://www.thesoccermommyth.com/services_holly.htm

I began my career in the radio industry as a copywriter and creative director. It was the perfect training ground for the work I do today. I worked with over a thousand clients. (that's right - averaged over one hundred every year) We had 5 radio stations with formats ranging from adult contemporary, to country, to alternative rock. A typical day included meetings with clients as varied as high end jewelers and strip clubs. But I got a hands on view of what copy spoke to those different audiences, what worked and what didn't.

From radio copywriting I moved on to copywriting for advertising agencies creating TV, print, direct mail and online ads.

In 2003 I went to work with Future Now, an online optimization company. I worked with clients like 1-800-Flowers, GE Healthcare, HP, Waterford, and Genworth Financial.

Now I'm going out on my own and exploring my passion of marketing to women.

You can reach me at holly@thesoccermommyth.com